Post by hasina789956 on Oct 28, 2024 0:03:40 GMT -7
One of the factors that directly affect the conversion rate is the user experience (UE), so it is essential to optimize this parameter. To do this, there are tools that collect data and analyze user behavior on our website and the pages that make it up. We are talking about heat maps, an essential online tool to know what users like and what they don't like about our website.
Thanks to heatmaps, we can obtain very valuable information that will help us identify the level of user satisfaction (User Experience). We will know, for example, where the bulk email campaigns user passes the mouse, the places where they click and the users who have read a post or who have abandoned it halfway through. In short, a heatmap will help us identify the successful pages of our website and those that we need to improve.
Heatmap Tools
As you can see, this is a really useful tool to optimize our Home, some erroneous landing page or blog posts. You will find a wide range of heatmaps, some free, but most are paid. Below, we leave you the most popular heatmaps .
Hotjar
Without a doubt, this is one of the most well-known heat map tools. You can try out its most basic features in the free version it offers and see if it's worth paying for this tool. It allows you to get an in-depth look at how a user behaves on your website through movement maps, clicks and scrolling. Something very interesting: it allows you to record user sessions, where you can see a video of how users navigate your website.
WordPress Plugins
In WordPress you will find different heatmap options, where you only have to install the corresponding plugin. Is there anything more convenient than using a heatmap from the administration panel of your CMS?
Among the wide range of plugins offered by WP, we highlight three. The first, perhaps the most popular, is Crazyegg , a heatmap plugin that includes recordings of visits and behavior reports. You can try it for free for 30 days. With Heatmap , you will have a very lightweight, but very efficient plugin. Finally, Mouseflow , allows you to see how the user interacts with the forms on your landing pages.
Thanks to heatmaps, we can obtain very valuable information that will help us identify the level of user satisfaction (User Experience). We will know, for example, where the bulk email campaigns user passes the mouse, the places where they click and the users who have read a post or who have abandoned it halfway through. In short, a heatmap will help us identify the successful pages of our website and those that we need to improve.
Heatmap Tools
As you can see, this is a really useful tool to optimize our Home, some erroneous landing page or blog posts. You will find a wide range of heatmaps, some free, but most are paid. Below, we leave you the most popular heatmaps .
Hotjar
Without a doubt, this is one of the most well-known heat map tools. You can try out its most basic features in the free version it offers and see if it's worth paying for this tool. It allows you to get an in-depth look at how a user behaves on your website through movement maps, clicks and scrolling. Something very interesting: it allows you to record user sessions, where you can see a video of how users navigate your website.
WordPress Plugins
In WordPress you will find different heatmap options, where you only have to install the corresponding plugin. Is there anything more convenient than using a heatmap from the administration panel of your CMS?
Among the wide range of plugins offered by WP, we highlight three. The first, perhaps the most popular, is Crazyegg , a heatmap plugin that includes recordings of visits and behavior reports. You can try it for free for 30 days. With Heatmap , you will have a very lightweight, but very efficient plugin. Finally, Mouseflow , allows you to see how the user interacts with the forms on your landing pages.