Post by account_disabled on Feb 25, 2024 1:27:08 GMT -7
Researchof large buying groups showed that communication is easier and more effective if the search for the target audience is conducted by segments. Each has a number of signs and characteristics characteristic of its representatives. To segment the audience, it can be conditionally divided according to 4 criteria: Geographical. The market of consumers of the product is divided by countries, cities, territories depending on the scale. Demographic. Gender, age, religion, income level, marital or social status. People's buying activity directly depends on it. Economic.
Level of education and income, comfort and living conditions. This indicator determines the preferences, purchasing power and activity of the audience. Psychological. A way of life, a desire to increase Business Owner Phone Numbers List self-esteem, self-expression or self-development. IMPORTANT ! It is a mistake to focus only on these CA segments when selecting purchasing groups. So, people of approximately the same age, who have the same income and live in the same city, may prefer different products. A number of tools are used for research, analysis and further segmentation of CA: survey (conducted in social networks or on the company's website).
This method allows you to discover age preferences, target conversions and other information about potential customers; social surveys posted on third-party sites that make it possible to determine the target audience; Marketing researches. If you are looking for a way to define your target audience and correctly segment it, Sherrington's five questions or 5Ws will help you: Product type: "what?"; Consumer: "who?"; Motivation: "why?"; Time of purchase: "when?"; Place: "where?". How to segment and "understand" the target audience Read also : How can a Thank you page help your business? Useful tools for strengthening brand positions Five steps to determine CA To understand how to define the target audience, you need to focus on narrowing it down as much as possible.
Level of education and income, comfort and living conditions. This indicator determines the preferences, purchasing power and activity of the audience. Psychological. A way of life, a desire to increase Business Owner Phone Numbers List self-esteem, self-expression or self-development. IMPORTANT ! It is a mistake to focus only on these CA segments when selecting purchasing groups. So, people of approximately the same age, who have the same income and live in the same city, may prefer different products. A number of tools are used for research, analysis and further segmentation of CA: survey (conducted in social networks or on the company's website).
This method allows you to discover age preferences, target conversions and other information about potential customers; social surveys posted on third-party sites that make it possible to determine the target audience; Marketing researches. If you are looking for a way to define your target audience and correctly segment it, Sherrington's five questions or 5Ws will help you: Product type: "what?"; Consumer: "who?"; Motivation: "why?"; Time of purchase: "when?"; Place: "where?". How to segment and "understand" the target audience Read also : How can a Thank you page help your business? Useful tools for strengthening brand positions Five steps to determine CA To understand how to define the target audience, you need to focus on narrowing it down as much as possible.